Hi Foodies! Good news! Good Foodie Media Sdn Bhd, in collaboration with Maybank and Payments Network Malaysia (PayNet) have announced the Foodie Hawker Awards 2024, the first-ever local hawker food recognition initiative aimed to celebrate Malaysia’s vibrant street food culture while supporting local hawkers.
Foodie Hawker Awards by Good Foodie Media, Maybank and PayNet
This initiative recognises Malaysia as a melting pot of culinary diversity, where every dish tells a story of tradition, culture, and passion. The food offerings are a harmonious mix of flavours from all races, creating a cacophony of delicious experiences. Popular dishes like nasi lemak, laksa, roti canai, and satay, alongside many regional specialities, make Malaysia a paradise for food enthusiasts.
According to the Malaysia Tourism Promotion Board, gastro diplomacy is among the top attractions for international tourists. Malaysia received 20 million tourists last year and is a major tourist destination among ASEAN travellers, many of whom cited food as one of the primary reasons for their visit. UNESCO also recently recognised Kuching as one of its Creative Cities of Gastronomy, highlighting its rich and diverse food culture. Malaysia also boasts 50 Michelin-recognised restaurants around the country.
Celebrating the local food scene
The Foodie Hawker Awards 2024 aims to celebrate and elevate the local food scene by crowdsourcing votes for favourite local food hawkers. The award winners will be determined by the general public’s vote, where they can vote once in each of the 14 states featured.
The campaign runs from 1 July to 31 December 2024, with winners honoured at an award ceremony in January 2025. The award is open to all F&B merchants operating as ‘hawkers’—including roadside stalls, market food stalls, traditional coffee shops, and food trucks nationwide. To participate, hawkers must either be an existing Maybank QRPayBiz merchant or sign up for a Maybank QRPayBiz account, with a minimum of 200 MAE QRPay transactions during the campaign period.
Participating merchants will be listed on the Foodie Asia webpage for Malaysians to review and cast their votes. All participants will receive a “Featured on Foodie Hawker Awards 2024” sticker to proudly display at their stalls. Additionally, selected merchants could be featured on Foodie Asia and Maybank’s social media pages, as well as in any ad-hoc promotional campaigns run by MAE by Maybank2u. From 15 September to 31 December this year, customers spending a minimum of RM8 by Scan & Pay on the MAE app at the Foodie Hawker featured outlets will get a RM2 discount, using the promo code “MAEFOODIE2”.
Please go to Foodie Hawker Awards 2024 for more information and vote for the participants.
Vote for your favourite hawkers here!
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