Johorean Entrepreneurs Use ShopeeFood For Growing Their Small Businesses Successfully

Successful entrepreneurs in Malaysia have paved the way in this industry with their skills and talents while inspiring others to pursue their passion and overcome any obstacles. With the added challenges of the Covid-19 pandemic, they have survived and thrived during the worst of the crisis through digitalisation, innovation and resilience.

Going Digital in a Post-Pandemic Era

We share three inspiring stories of local Johorean entrepreneurs who overcame the challenges and continue to strive in their business: 

1. Mr. Zaid bin Abdul Rashid | Famous Umi’s

Famous Umi's ShopeeFood

Famous Umi’s is a home-based business founded by Mr. Zaid bin Abdul Rashid and his wife, Ms. Siti Umaisaroh during the pandemic period in 2020. It started off as a backup business plan to support their family in the event of a major company layoff. And they never gave up, despite going through challenges such as their application for dine-in being rejected by the city council due to lack of a suitable place. 

Mr. Zaid and his wife took up the challenge and moved on to integrating their business with delivery partners such as ShopeeFood. 


Famous Umi's ShopeeFood

“We do not have to spend money to develop our own page for consumers. With ShopeeFood, everything is included such as the list of food, pricing, description, recommendations, reviews, testimonials, and delivery fees.

“ShopeeFood has given our shop the exposure that we needed as a small business owner. Although we started on other platforms before ShopeeFood, the feedback, exposure, and expectations were different and positive. We even have customers from Kuala Lumpur who travel to Johor Bahru to order our food, which is unexpected to us,” quipped Mr. Zaid. 

Must-try at Famous Umi’s 


  • Nasi Ayam Geprek
  • Nasi Ayam Penyet
  • Tahu Bergedil

Famous Umi’s on ShopeeFood


2. Mr. Stanley Liaw | Kopilicious. Inc

Kopilicious. Inc is a traditional Nanyang Kopitiam founded in 2013 with the aim of providing local aromatic Nanyang drinks and delicious food. There are two Kopilicious outlets in Johor Bahru, namely at Taman Molek and Taman Sentosa. 

Their main aim for the business is to provide good quality food and drinks to their customers despite the high costs of the business. They are meticulous about the quality of their products and select only the best ingredients to ensure that their customers are always presented with good quality food. 

Mr Stanley Liaw, Founder of Kopilicious. Inc said, “We wanted to remain true to my grandma’s recipe. A number of our customers who tasted our kopi and food said that it reminded them of the nostalgic days when they were with their grandparents. It is certainly heartwarming. It is all about bringing back sweet memories with their loved ones, which matters the most to us.”

Kopilicious. Inc is available on ShopeeFood as they understand the importance of digitalising their business and providing the convenience to users from the comfort of their homes or offices. “We are living in a digital world now. The value and convenience which ShopeeFood brings to our business is certainly impactful. We encourage more business owners to go digital. Just go for it!”, concluded Mr. Liaw. 

Must-try at Kopilicious.Inc 


  • Signature Kopi Ice
  • Signature Teh Ice
  • Mee Siam Rendang
  • Nasi Lemak Ayam Goreng


Kopilicious.Inc on ShopeeFood

3. JJ and Camie | Wonderfood City

Have you visited Mixue? Or perhaps mijoo Chicken, Poise by J or Tian La 酸菜鱼 Sauerkraut Fish at R&F Mall, Johor? Well, they are all founded by young entrepreneurs, JJ and Camie under their company, Wonderfood City. Such an inspiration!

Wonderfood City is all about making its customers enjoy high-quality and affordable delicacies.They believe in providing good customer service and using the best raw materials to make their food/products.

With the F&B market going digital, Wonderfood City places priority on going digital and using food delivery platforms such as ShopeeFood to enable more users to try their unique offering. 

“Ever since we joined ShopeeFood, we have seen an average increment of 20-30% in sales. With the entire market going digital, it is important to include e-wallets and food delivery services in your business. ShopeeFood has helped to serve as an additional marketing support to create more exposure for our business,” said Camie, while inspiring others to do the same. 

Must-try at Wonderfood City

  • Mixue – Mixue Ice-cream, Peach Oolong and Freshly Squeezed Lemonademijoo Chicken – Honey Butter, Yangnyeom Spicy and Cheese Flavoured Chicken
  • Poise by J – Salmon Seasider, Smoked Duck Aglio Olio and Beef Bowl
  • Tian La – Sauerkraut Fish, Spicy Chicken and Lotus Root with Mushroom

Wonderfood City on ShopeeFood

Seamless, Convenient and Hassle-Free with ShopeeFood!

ShopeeFood connects Shopee users to various eateries, from popular joints to local street food stalls, at the best value. Users can enjoy easy cashless transactions via ShopeePay when ordering through the ShopeeFood app, making the entire process seamless, convenient, and absolutely hassle free. 

October Promotions Exclusively For ShopeeFood Fans

Enjoy great promotions this October only with ShopeeFood. Deals for ShopeeFood Oct 25 PayDay Sale include 50% off vouchers, free delivery with no minimum spend, and a 99% off voucher. Click this link on your Shopee app to access the discount vouchers.

Also read: The Coffee Bean & Tea Leaf® Celebrates Their 25th Anniversary with Limited-Edition Purple-Themed Menu, Amber Wing Single Origin Espresso & More

We would like to invite you to join our New Telegram Group! We will regularly post about good food, casual promos, giveaways, and interesting findings in Malaysia.


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